Earlier this year, the brand collaborated with Marks and Spencer’s Percy Pig(™) to bring to market an already fan-favourite tinted lip oil. Dr.PAWPAW now expands its product collaboration portfolio and embarks on a two-year partnership with Universal Products & Experiences, launching new products for the first and the second installation of Wicked, now available at Superdrug.
The two newly launched products are Wicked x Dr.PAWPAW Enchanting Lip Balm and Wicked x Dr.PAWPAW Glimmer Lip Balm.
“We are thrilled to be partnering with Universal on Wicked-inspired lip care, continuing to explore product collaborations, a whole new avenue for Dr.PAWPAW!” said Johnny Paterson, Co-Founder of Dr.PAWPAW
“Product collaborations support Dr.PAWPAW in reaching fresh, global audiences who may not have discovered us yet – but soon, they'll know exactly who we are and where to find us!” Johnny continued.
“Collaborating on new products will be a major part of our strategy to drive innovation in the lip care category, where we already stand as a key industry leader. Our Wicked x Dr.PAWPAW Enchanting Lip Balm formulation is something we’ve never done before. We wanted to create an innovative formulation, without compromising on the quality of the product. We’re extremely proud to be bringing to market a unique colour-changing balm that not only generates a fun experience for the customer, but also ensures that lips are kept nourished, with a 99% naturality! The Wicked x Dr.PAWPAW Glimmer Lip Balm is a Wicked twist on our Shimmer Balm. This clear balm with added pink shimmer keeps your lips nourished while also giving a touch of magical glam at a high naturality percentage - 96%!” said Pauline Paterson, Co-Founder.
“Ultimately our objective is to make sure we’re creating products that not only work but that can also be part of a fun ritual for our customers.” Pauline continued.
With 10 years of consistent growth and expansion into new product categories, Dr.PAWPAW continues to be one of the major players in the lip care category, with a vision to become number one.