Why prioritising regenerative beauty practices has never been more crucial

By Alessandro Carrara | Published: 7-Sep-2023

As beauty brands continue to assess their environmental impact, could regenerative beauty be the key to improving the industry’s stress on the planet?

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Beauty brands love a snappy marketing buzzword. The sector is awash with organic, sustainable and cruelty free claims, which help to reassure consumers that brands are doing the right thing when it comes to the environment.

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