When it comes to developing new methods of applying cosmetics, evolution rather than revolution is more likely to dictate the direction of travel adopted by the packaging industry.
This is in part because of the frequently protracted timeframe within which a new applicator technology might progress from initial concept to store shelves, often due to the common-sense principle of ‘leaving well alone’ something that already works effectively, says Vetroplas Packaging Sales Director Simon Dix.
“Brands think that innovation and change drive sales. There is such constant demand from them to come up with something new in order to stand out and differentiate.
But to be genuinely innovative is very difficult; a lot of it is often variation on a
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.Featured companies
Vetroplas Packaging
Founded in 2006, Vetroplas has a full range of high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless...
GEKA
We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and...
- Companies:
- COTY
- Anisa International
- Cosmogen
- Butterfly Cannon