TV personality Whitney Port has been named as the new face of Wella Professionals hair care. The star shared the news via Instagram, telling her followers: "I see lots of good hair days coming my way".
Port will star in a new campaign for Wella's EIMI styling range, set to debut in September. In a statement she said: "I am so excited to be partnering with Wella. As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the new EIMI line is amazing!"
She added: "The Dry Me texturising spray is a must-have, it instantly gives my hair effortless volume and smells incredible. I look at my hair as an extension of my personality, and my favourite EIMI products allow me to treat it like an accessory!"