Westman Atelier lands $15 million new backing

By Lynsey Barber | Published: 21-Apr-2026
Colour Cosmetics Finance

The luxury make-up line founded by MUA Gucci Westman disclosed the fresh funding in a document filed with the US Securities and Exchange Commission (SEC) in February

Westman Atelier, the colour cosmetics brand founded by MUA Gucci Westman, has landed US$15m in fresh funding from investors.

Launched in 2018, Westman Atelier has raised $36.9m to date, according to market data company Pitchbook.

Readers following innovation across beauty and personal care may want to explore the Cosmetics Business Innovation Awards — a new programme spotlighting the technologies and ideas shaping the future of the industry. Entries open now!

The brand’s fresh round of funding was revealed in a document filed with the US Securities and Exchange Commission (SEC) in February.

Existing investors in Westman Atelier include Prelude Growth Partners, the venture capital firm which has also backed fragrance brand Phlur and skin care line Tower 28.

Plus, Imaginary Ventures, the venture firm co-founded by Natalie Massenet, the entrepreneur behind luxury online fashion retailer Net-a-Porter, which has previously backed beauty brands Skims, Glossier and Kosas.

Prelude Growth Partners and Imaginary Ventures both participated in the new round of funding, according to Beauty Independent, which first reported the news.

Cosmetics Business has contacted Westman Atelier, Prelude Growth Partners and Imaginary Ventures for comment.

Related content:

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The 9 beauty products launching in time for Easter

Read more
Cosmetics Business rounds up a handful of the latest beauty products on the market in time for the break

Trending Articles

  1. QVC shopping network files for bankruptcy to ‘substantially reduce’ debt QVC Group, the television shopping network, has initiated voluntary Chapter 11 proceedings as part of a restructuring support agreement to cut the company’s debt by more than $5 billion
  2. Analysis: Is Unilever right to pin all its hopes on beauty? After completing a staggering $44.8 billion deal to sell its food business, Unilever is betting all of its chips on beauty, personal care and wellness. But is this the right move for the conglomerate, and what does its future hold?
  3. E.l.f. Beauty promotes Kory Marchisotto to President of Brands Marchisotto’s appointment comes amid a wider C-suite shuffle at the US beauty business – which owns Hailey Bieber’s Rhode – with Oshiya Savur being named Chief Marketing Officer
  4. The Beauty Tech Group hails stellar 2025 performance following London IPO filing Brands CurrentBody and ZIIP drove increased revenue for the beauty device company last year, with the business also benefiting from joining the London Stock Exchange
  5. Dolce & Gabbana names Melinda Melrose as Global Makeup Expert Melrose is a US MUA who has built her career through make-up tutorials and lifestyle content, and has more than 1.4 million followers on Instagram. She joins D&G as the luxury Italian house’s Global Makeup Expert

Upcoming event

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The 9 beauty products launching in time for Easter

Cosmetics Business rounds up a handful of the latest beauty products on the market in time for the break
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

8 of beauty’s freshest launches this week

With a celebratory fragrance roll out from Diptyque and cult favourite revamp from MAC Cosmetics, these are beauty’s biggest product drops of the week
Colour Cosmetics

Pat McGrath Labs bankruptcy exit plan approved

Brand founder Dame Pat McGrath will hand over her equity in make-up brand Pat McGrath Labs to GDA Luma
Colour Cosmetics

Marc Jacobs Beauty official relaunch date confirmed

The relaunch of the US fashion brand’s discontinued cosmetics line Marc Jacobs Beauty, brought back thanks to an updated licensing deal with Coty, will be available to buy sooner than you think
Skin Care

Beiersdorf faces challenging start to the year as Nivea and La Prairie sales fall

The impact of a high prior year comparison base for Q1 sales, along with temporary disruptions in key markets and delayed effects from recent innovations, are not expected to continue through the year, said Beiersdorf CEO Vincent Warney
Finance

L'Oréal CEO Nicolas Hieronimus on why acquiring Kering Beauté is a 'win-win partnership'

Hieronimus spoke about L'Oréal’s acquisition of Kering Beauté and the future partnership during Kering’s Capital Markets Day held in Florence, Italy
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Updated: From Charlotte Tilbury and Daise to Revolution – Are phone grips 2026’s must-have beauty accessory?

Cosmetics brands such as Charlotte Tilbury, Revolution Beauty and Daise have set tongues wagging on social media after teasing mini powder compacts and lip balms that double up as phone grips. But how viral can these get?
Subscribe now