War Paint founder Danny Gray: 'Men are serious about self-care'

By Sarah Parsons | Published: 8-Apr-2020

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

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Danny Gray, the founder of male grooming brand War Paint, would steal his sister's make-up as a teenager to cover his acne. But 20 years later the entrepreneur is on a mission to help other men like himself struggling from self-esteem issues.

After landing a £70,000 investment on BBC's Dragons' Den last autumn, the

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