The beauty industry's involvement in mental health charities and campaigns has only grown more apparent over the past year.
But as the men's make-up sector grows in popularity, what role does it play in male self-esteem and confidence?
Here Daniel Gray (pictured), founder and CEO of men's make-up brand War Paint for Men, talks to Cosmetics Business about marketing responsibly to men and how his body dysmorphia spurred his entrepreneurial career.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.