Urban Decay has made its debut on TikTok Shop, launching an exclusive product on the fast-growing social media shopping platform.
The L’Oréal-owned beauty brand’s Tube Job Tubing Mascara in Intense Black has launched on TikTok Shop with a two-week lead time over other retail launches.
The mascara features an anti-smudge and anti-sweat formula, infused with peptides, hyaluronic acid and castor oil.
Four additional hair-colour-inspired shades of Tube Job Tubing Mascara will then launch on 21 March 2026.
Urban Decay is the first make-up brand in the L'Oréal Luxe USA portfolio to enter TikTok Shop.
Hero products – including All Nighter Setting Spray in shades Natural, Glow and Matte – are also now available on the platform.
Urban Decay’s reason for joining TikTok Shop is to tap into the “rapidly growing social commerce channel”, Fernando Febres, Head of US Marketing for Urban Decay Cosmetics, told Cosmetics Business.
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