Pure Beauty

Ulta enters partnership with ‘clean’ beauty retailer Credo

By Becky Bargh | Published: 18-Jun-2020

Eight of the retailer’s products are expected to launch in-store and online later this year

The US’ largest beauty retailer Ulta has signed a partnership with ‘clean’ retailer Credo Beauty.

Eight products from Credo’s brand portfolio are expected to debut at 100 Ulta stores and online this autumn.

This will include EleVen by Venus Williams x Credo SPF, Innersense Organic Beauty and One Love Organics.

“As a trailblazer in ingredient authenticity and transparency, Credo Beauty is the perfect partner for us as we continue to evolve our ‘clean’ beauty offerings for guests,” said Ulta’s Chief Merchandising Officer Monica Arnaudo.

“We know 99% of Gen Z shoppers intend to buy ‘clean’ beauty products in the next year, this first effort together, a clean collection handpicked by the experts at Credo, offers amazing products and more beautiful, ‘clean’ possibilities for their needs.”

Credo’s co-founder and COO, Annie Jackson, added: “We partner with brands driven by innovation, ‘clean’ beauty and transparency on our mission to change the industry together.

“Bringing this collection to life with Ulta Beauty helps us share the highest standards in ‘clean’ beauty with an expanded audience of enthusiasts.

“We are thrilled to share our knowledge and relationships to create platforms together for new, sustainable beauty brands to grow.”

Credo offers products for skin hair and body, as well as colour cosmetics, male grooming and fragrances.

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