Despite a growing acceptance of metrosexuality, nearly 93% of male and female consumers think that men should not wear make-up. When men do use make-up, they seek discreet options that provide them with functional benefits, such as masking skin impurities, and are not overly concerned about beauty.
UK consumers still not ready for male make-up
An overwhelming majority of male and female consumers think men should not wear cosmetics
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Special report: South Korea's male grooming market
Read moreSouth Korean men spend more money on skin care products than men anywhere else in the world
                                
                        
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