Despite a growing acceptance of metrosexuality, nearly 93% of male and female consumers think that men should not wear make-up. When men do use make-up, they seek discreet options that provide them with functional benefits, such as masking skin impurities, and are not overly concerned about beauty.
UK consumers still not ready for male make-up
An overwhelming majority of male and female consumers think men should not wear cosmetics
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Special report: South Korea's male grooming market
Read moreSouth Korean men spend more money on skin care products than men anywhere else in the world
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Aimee Connolly unveils Cream Cushion Foundation as Sculpted by Aimee enters new phase of innovation
The beauty brand is ushering in a new chapter of growth with the debut of its Cream Cushion Foundation, merging skin care and make-up through a biotech-infused formula as the brand prepares for a 2026 refresh