As consumers develop a greater interest in what happens behind the scenes of the cosmetics industry – whether that be the ingredients used, eco-friendly packaging or the supply chain – brands are placing a greater emphasis on transparent business.
Here Cosmetics Business highlights the beauty brands demonstrating why transparency in business should be the norm:
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- L'Oreal
- Procter and Gamble
- Lush Cosmetics
- Target
- Kao Group
- Deciem
- Beauty Kitchen
- Glossier