Among all of beauty's contributions to society, the industry’s ability to inject ‘advertising earworms’ into the collective consciousness of shoppers might be one of its most impressive powers.
But there are very few marketing slogans in the industry which stand as tall as Rimmel London’s timeless tagline – ‘Get the London look’.
It is a phrase that has stuck in the minds of beauty and non-beauty shoppers alike, but how exactly did the Coty-owned make-up brand come up with the idea and make it so damn catchy at the same time?
In the debut of Cosmetics Business’ new ‘Beauty Ad Rewind’ series, Janine Fernandes, Global VP Marketing at Rimmel London and Max Factor, unveils the history of the marketing slogan, its future iterations and the reason for its staying power in beauty.
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