For the purposes of this report, Mintel’s definition of body, hand, and footcare includes, as follows:
- Hand care
- Foot care
- Body care, including:
- Body lotions/creams, including those that match or are line extensions to men’s or women’s fragrances
- Body moisturisers in formats other than lotion and cream, including sprays
- Body butters
- Emollients such as E45 cream
- General-purpose products
- Exfoliant products for body use, eg polishing grains and scrubs
- Anti-cellulite products
- Bust-firming gels, creams, and lotions
- Fragrance treatment sprays
- Tanning moisturisers – skin care with added tanning agent to build a gradual tan with frequent use
- Men’s bodycare products.
Written by Alex Fisher, a leading analyst in the beauty and personal care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growth of the market to £557 million in 2018 has been driven by bodycare as consumers don’t understand the need for hand and foot products.
Innovation trends create a focus on all-purpose products, meaning brands must develop personality to differentiate. Links to wellness could work for footcare; feeding the organs with spiritual energy or friendly bacteria via reflexology.
For more information on the report, see here.