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The Inkey List launches InkeyLab – a new testing hub for creating next-gen products

The fast-track innovation hub allows The Inkey List to create next-gen ingredients quickly based on trend data, while also enabling the British skin care company to test consumer sentiment and messaging before investing big in any new NPD
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Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
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Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
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Skin Care

Exclusive: The Inkey List debuts ‘No BS’ content series with ‘unfiltered conversations’ about beauty and culture

The British skin care brand’s ‘No BS Convos with Colette’ series aims to provide clarity around skin care and be a space for real, inspiring stories, with Lioness Bethany England the first guest
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Hair Care

Beauty’s total wipeout: the long-term risks of wiping a brand’s Instagram feed

The Inkey List and Amika are among the beauty brands that have wiped their Instagram feeds recently to make a buzz. But do the risks of the marketing method outweigh the positives?
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Skin Care

UK exclusive: The Inkey List wipes Instagram feed to promote No BS campaign

The British company is calling out ‘paralysing’ skin care routines and said the ultimate aim of the new campaign is for the brand to be even more synonymous with simplified skin care
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Trump’s US tariffs delayed until August amid confusion over start date

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