Cosmetics Business picks: 11 beauty launches new for January 2026

By Lollie Hancock | Published: 9-Jan-2026
Body Care Colour Cosmetics Skin Care

Beauty brands’ first launches of the new year are starting to land on shelves. Discover 11 new releases from the likes of Tatcha, Makeup by Mario, Jones Road Beauty and The Inkey List you need to know about

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New year, new products – and the innovations are landing in stores and on shelves thick and fast.

We may only be a little over a week into 2026, but beauty brands are straight back to business, delivering a range of new releases across skin care, colour cosmetics, body care and beyond.

Make-up must-haves include limited-edition lip and cheek launches from Makeup by Mario and a focus on lips from Ilia Beauty and e.l.f Cosmetics.

As for skin care, there is longevity-boosting, brightening formulas by Tatcha and K-beauty innovations from Laneige and TirTir.

Plus, Jones Road Beauty breaks away from colour cosmetics and skin care with its first-ever body care collection.

Read on to discover 11 of the biggest beauty launches for January so far.

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  • Companies:
  • Ilia Beauty
  • The Inkey List
  • Makeup By Mario
  • Jones Road
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