Neck-focused beauty is back in the spotlight as players race to provide new-age solutions to the rising prevalence of ‘tech neck’ concerns in younger consumers, as well as significant changes in this delicate area following the use of weight loss medications.
This skin care sub-category is continuing to shift from a previously neglected afterthought by consumers to a premium beauty routine staple, with searches for ‘neck cream’ soaring more than 60% in 2025, according to market intelligence platform Spate.
The global neck cream market size, estimated to reach US$1.12bn this year, is also forecasted to grow at a CAGR of 12.31% to $3.18bn by 2035, according to data from Business Research Insights, further highlighting the demand for premium neck-focused products.
Brands are also putting the neck area front and centre in fresh marketing too.
Prai Beauty debuted a ‘Love Your Neck’ campaign this year, which spotlighted this often forgotten area and the brand’s OG neck care range, alongside the message of “confidence, individuality and self-expression” at every age.
“Neck care has become a much bigger focus this year for several reasons, largely because consumers are taking a more results-driven approach to skin care now more than ever,” says Fiona Brackenbury, Skin Care Expert, Global Sales & Skin Care Educator, and Industry Consultant.
“However, one of the biggest drivers is undoubtedly ‘tech neck’ – the repetitive movement of looking down at phones, tablets and laptops – which can contribute to horizontal lines and creases, and we are seeing this developing at a much younger age than ever before.
“We are also seeing increased awareness of changes in the neck following significant weight loss, including with GLP-1 medications, where volume loss can make skin slack and crepiness more apparent.”
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‘Teck neck’ – a phrase which is usually attributed to neck pain, stiffness and spinal curvature caused by the excessive use of smartphones, laptops and computers – can also cause fine lines and wrinkles in the neck due to constant mechanical folding.
Repeatedly bending the head down to look at mobile phone screens forces the thin and delicate skin of your neck into horizontal creases, which, over time, can become permanently etched into the skin as static lines.
Skin on the neck is up to 40% thinner than facial skin too, according to information presented by Déesse Pro, containing fewer
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