The consumer trends dominating Asia Pacific

Published: 21-Sep-2016
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Consumers in Asia Pacific represent untapped opportunities for online brands with crossover into the well-being and customisation categories

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Like in the West, consumers in Asia Pacific are increasingly looking online for beauty products that support healthy lifestyles and target the individual. Giving her opinion on the key consumer trends in this region is Joanna Chan, Research Analyst at Euromonitor International, who will also speak on the topic at this year's upcoming in-cosmetics asia event

Joanna Chan

Joanna Chan

"Global sales of beauty and personal care products amounted to US$425bn in 2015, with Asia the largest market contributing a huge 30%.

The region is on the rise and there is significant untapped potential that will ensure it remains a critical market in years to come. Asian consumers have unique demands that are shaping pivotal trends in the industry.

Customisation

Although customisation is not new, in beauty and personal care Asian consumers continue to place importance on this compared to those in other regions.

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