The beauty bank of mum and dad: 7 insights into parents and Gen Z shopping

Published: 24-Sep-2018
Retail Marketing

Cosmetics Business has partnered with Your Beauty Club to uncover data about the shopping habits of parents for their teenage beauty fans

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Hot on the heels of millennials, Generation Z is the latest consumer group to take the beauty industry by storm.

But many of the younger age range – under 23 – are reliant on parents to fund their beauty habit.

Cosmetics Business teams up with Your Beauty Club to find out how parents really shop for their teenage children...

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