Parker, who joins the sun care brand from Coty, enters the business as Supergoop! looks to expand its reach and build toward its ambition to become a leading skin health brand globally.
Effective from 28 September, Parker will lead Supergoop!’s global commercial organisation across retail, e-commerce and retail marketing.
Additionally, Parker will be responsible for accelerating growth across Supergoop!’s existing business, expanding access to the brand, strengthening strategic retail partnerships and building the capabilities needed to deliver a consistent consumer experience.
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Parker most recently served as SVP, US General Manager for beauty giant Coty.
In his new role, he will report to CEO Melis del Rey, who said: “Supergoop! has spent more than two decades redefining sunscreen and proving that daily SPF can become an essential part of consumers’ everyday lives.
“Our ambition for the next chapter is even bigger: to build Supergoop! into a leading skin health business globally and bring our mission to millions more consumers.
“Parker brings a rare breadth of experience across prestige and mass, retail and e-commerce, commercial leadership and marketing.
“Combined with his track record of building businesses and leading transformation across markets, that makes him uniquely suited to help us scale Supergoop! while preserving what makes this brand so special.”
Parker added: “Supergoop! has done something rare: it has transformed the way consumers think about an entire category and built a genuine daily habit around something that was historically an afterthought.
“That creates an extraordinary platform for growth.
“I am excited to bring together Supergoop!’s commercial organisation around one connected global strategy, deepen our partnerships, reach new consumers and help build the next chapter of this remarkable brand.”
