Superdrug embraces 'beauty without bias' for new inclusive focused pop-up

By Sarah Parsons | Published: 25-Jul-2018
Retail Marketing

The British health and beauty retailer collaborated with four beauty influencers, including The Plastic Boy, to create the inclusivity promoting London store

You need to be a subscriber to read this article.
Click here to find out more.
Superdrug embraces 'beauty without bias' for new inclusive focused pop-up
Superdrug embraces 'beauty without bias' for new inclusive focused pop-up

Superdrug is tapping into male make-up and gender neutral beauty as the retailer unveils its second UK pop-up of the summer.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Retail
Superdrug opens biggest UK store in Westfield Stratford

Superdrug opens biggest UK store in Westfield Stratford

Read more
The retailer is opening 25 new stores this year as it marks its 60th anniversary

Trending Articles

  1. Olive Young to open five more US stores in significant K-beauty expansion K-Beauty retailer Olive Young’s new US stores will be located across Greater Los Angeles and San Diego, with plans to complete construction on all five sites in the first half of 2027
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we going back to the 2000s celebrity fragrance wardrobe era? With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
  4. Live shopping is boosting beauty, converting digital discovery to in-store sales Data from TikTok Shop UK has revealed how live shopping streams are pushing consumers to return to the high street and shop in-store, with the beauty category among the strongest performers
  5. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

Retail
Superdrug opens biggest UK store in Westfield Stratford

Superdrug opens biggest UK store in Westfield Stratford

The retailer is opening 25 new stores this year as it marks its 60th anniversary
Retail
Superdrug owner AS Watson names new Group CEO

Superdrug owner AS Watson names new Group CEO

Malina Ngai will take over from Dominic Lai, who steps down after 17 years leading the beauty retail group
Finance
Superdrug reports ‘strong’ Christmas trading boosted by own-brand growth

Superdrug reports ‘strong’ Christmas trading boosted by own-brand growth

Sales in the retailer’s own brand products soared 10%, with make-up line Studio London the standout star
You need to be a subscriber to read this article.
Click here to find out more.
Retail
Rethinking value: How Superdrug became beauty's retailer of the people

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Superdrug partners with influencer Ateh Jewel on limited edition eyeshadow palette

Superdrug partners with influencer Ateh Jewel on limited edition eyeshadow palette

The beauty retailer announced that its own brand make-up range Studio London has collaborated with the beauty journalist at British Beauty Week
Sustainability
Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability drive

Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability drive

The retailer will launch a new ‘Green Smiles Campaign’ with Kenvue and continue programmes with P&G and L'Oréal
Retail
Superdrug reveals new accessibility features to make online shopping more inclusive for disabled consumers

Superdrug reveals new accessibility features to make online shopping more inclusive for disabled consumers

70% of customers with disabilities are said to abandon their cart when shopping online due to inaccessibility
Subscribe now