The London experience comes hot off the heels of Sol de Janeiro’s successful New York City pop-up
The L’Occitane-owned brand has collaborated with the online beauty retailer to open an “immersive” experience at London’s Battersea Power Plant shopping destination.
The Sol de Janeiro x Lookfantastic event will allow consumers to explore the brand’s hero products in a “party vibe” environment, with a live DJ and interactive displays.
‘Sol de Gelato’ ice cream will also be on offer, with flavours inspired by fragrances from the brand’s body cream range.
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