The L’Occitane-owned brand is offering free massages alongside products including Brazilian Bum Bum Cream and Firmeza Body Oil
Sol de Janeiro offers Brazilian-inspired body, skin and hair care products
Brazilian-inspired skin care brand Sol de Janeiro has opened its first-ever immersive pop-up store in New York City, US.
Located in the city’s SoHo shopping destination, visitors can immerse themselves in “sunny Rio vibes” with treatments including lymphatic drainage massages, free samples and exclusive giveaways.
On offer will be the brand’s latest and best selling products including its new Firmeza Body Oil and hero Brazilian Bum Bum Cream, which shoppers can experience via product demonstrations.
Shoppers can also sign up for a chance to win a travel voucher and selection of Sol de Janeiro products said to be worth more than US$1,500.
Complimentary specialty coffee and hot chocolate is also available via the brand’s free coffee truck which will be running around SoHo.
Shoppers can experience the brand's Brazilian Bum Bum Cream and Firmenza Body Oil with treatments and demonstrations
The US-based digital native brand has gone from strength to strength in recent years, with sales of almost €50m in FY2023 Q1.
Its sunny performance boosted parent company L’Occitane’s sales in the Americas by more than 50% in the same quarter, after the French group acquired a majority stake in the skin care brand in 2021.
The pop-up is open until 22 February on SoHo’s Spring Street in NYC.