Sephora has named marketing specialist Deborah Yeh Global CMO, effective 13 November.
Currently Sephora’s Global Chief Purpose Officer, Yeh will succeed Steve Lesnard, who is leaving the beauty retailer to pursue other opportunities.
Yeh will be responsible for increasing Sephora’s global community and fostering collaborations across regions.
As well as steering the LVMH-owned company’s purpose and sustainability strategy.
She will continue to report to Sephora President and CEO Guillaume Motte.
Yeh is a long-standing Sephora employee, having joined the company in 2012 as VP of Marketing for Sephora Americas.
She held this role for three years before becoming Chief Marketing Officer of Sephora Americas in 2015.
For the past two years, she has worked as Global Chief Purpose Officer for the beauty retailer.
Prior to Sephora, Yeh held several other leadership positions within the industry.
These included VP of Marketing at fashion company Gap Inc and Group Manager, Marketing Planning, at US retailer Target.
The announcement follows a shift in strategy for Sephora.
The beauty retailer has just reopened its Parisian flagship on the Champs-Elysées after months of renovation work.
Plus, it is about to launch its second UK store at Westfield Stratford City, London, on 15 November.
Last month, the LVMH-owned company also appointed Artemis Patrick President of Sephora North America.
She now oversees the stores, e-commerce, marketing, tech and supply chain for the division.
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