Selfridges bounces back post-pandemic store closures

Published: 20-Oct-2022

The luxury department store chain has seen sales increase by 28%

Selfridges has reported a bounce back in sales as revenues increased by 28% in 2021. 

The luxury department store chain announced that sales were up from £508.5m to £653.4m for the year to 29 January 2022. 

However, the British company suffered as a result of Covid-19 store closures in 2020/21. 

Operating loss for the year was £38.1m compared to £136.9m in 2020, and the pandemic has been cited as a future risk for the retailer. 

However, Selfridges highlighted key activations and in-store initiatives, such as its Project Earth campaign and expansion into gardening to drive consumer engagement. 

 

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