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Trending Articles
The surprising reason behind Vaseline’s recent ‘Baseline’ rebrand
The Unilever-owned heritage beauty brand has updated its display name on social media to Baseline, sharing a message confirming its ‘rebrand’ – all inspired by a Korean beauty content creator
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Is ‘bloom skin’ the new ‘glass skin’ in K-beauty?
Korean beauty’s new skin aesthetic is the softer and more naturally glowing ‘bloom skin’. But we're not saying goodbye to glass skin just yet
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Nivea extends longevity offering with epigenetics eye serum featuring cryogenic technology
The skin care brand’s Cellular Epigenetics Age Rewind Eye Serum, fronted by singer Cheryl Cole, is designed to ‘give consumers more options to support their skin's long-term health’. It builds on the success of Nivea’s Cellular Epigenetics Age Rewind Face Serum
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The beauty product recalls of 2026 so far
From Bondi Sands and Hello Sunday’s mineral sunscreens to Oribe’s Serene Scalp Densifying Shampoo and Schwarzkopf Professional Osis Grip, these are the beauty products that have been recalled in 2026
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Best beauty advent calendars for 2026: from fragrance to K-beauty
As beauty retailers and companies Boots, Space NK, Liberty and Lush open the waitlists for their 2026 advent calendar offerings, Cosmetics Business rounds-up ten of the best to help you countdown to Christmas
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Marketing
The spa and skin care brand has tapped Comedian Veronica Kwiatkowski to play ‘Bliss Girl’ in a ten-episode social media series on TikTok and Instagram
Bliss revives OG ‘Bliss Girl’ mascot for 30th anniversary
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Packaging
With a unique design inspired by the brand’s apothecary heritage, the refillable pumps deliver an optimised, controlled dose while elevating the overall sensorial and...
Aptar Beauty creates a custom premium pump for L’Occitane En Provence's Hand Care Collection
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Fragrance
The launch of new scent Le Parfum marks a major milestone in Shiseido’s fragrance partnership with Italian fashion house Max Mara, as the Japanese beauty giant seeks to...
Max Mara launches debut fragrance under long-term Shiseido licence deal
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Research & Development
James Dyson’s technology company has dominated the home cleaning and hair tools markets, but now it wants to shake up oral care with the Dyson CameraJet toothbrush, which...
Dyson enters oral care with £419.99 toothbrush that flosses gaps between teeth while brushing
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Colour Cosmetics
The 63-year-old French actress, best known for playing Sylvie Grateau in Netflix series Emily in Paris, is the face of the make-up brand’s new ‘We Love Concealer’...
Lady Gaga’s Haus Labs taps actress Philippine Leroy-Beaulieu for concealer campaign
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Finance
The Dutch healthcare technology company has added voice guidance to its Lumea IPL hair removal device to help build user confidence and achieve better results
Philips bets on ‘talking IPL’ innovation to help drive €1 billion beauty sales
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Ingredients
The Estée Lauder Companies-owned fragrance house has teamed up with British pet care brand WildWash to create Jo Malone London x WildWash Orange & Cedarwood Dog Shampoo, which...
Exclusive: Jo Malone London breaks into dog grooming with Orange & Cedarwood Dog Shampoo
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Packaging
Vetroplas Packaging offers high-quality packaging solutions designed for the UK cosmetics and personal care markets specialising in premium glass, plastic and aluminium...
Vetroplas Packaging: Stand E22 – Exhibition preview
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