Olive Young to open five more US stores in significant K-beauty expansion

By Alessandro Carrara | Published: 10-Nov-2026

K-Beauty retailer Olive Young’s new US stores will be located across Greater Los Angeles and San Diego, with plans to complete construction on all five sites in the first half of 2027

Olive Young, the K-beauty retailer, plans to open five additional stores in California by the first half of 2027.

This will bring its total US store count to seven as it accelerates efforts to expand K-beauty's reach in the American market.

Olive Young opened its first-ever US stores in Pasadena and Century City, both in California, on 29 May and 13 Jun 2026, respectively.

The new stores will be located across Greater Los Angeles, a major hub for consumer spending on the West Coast, as well as San Diego, one of Southern California's largest retail markets.

In Greater Los Angeles, Olive Young plans to open stores at four major shopping destinations: Irvine Spectrum Center, Del Amo Fashion Center, Bloom on Third and Brea Mall.

For its launch in San Diego, Olive Young will open a store at Fashion Valley, one of the city's largest shopping destinations.

"Olive Young’s US stores serve as strategic platforms for introducing the strengths of K-beauty to local consumers, while also helping emerging Korean brands establish themselves in the mainstream market," said an Olive Young spokesperson.

"With K-beauty experiencing unprecedented growth worldwide, our goal is to help it evolve beyond a passing trend into an established part of the global beauty mainstream.

“We will continue working closely with our brand partners to build a foundation for sustainable global growth."

Olive Young claimed the expansion also represents an important opportunity for small and emerging Korean beauty brands seeking to enter the global market.

Beyond serving as retail destinations, the retailer’s stores are designed to help consumers discover, experience and better understand K-beauty.

Customers can shop a curated selection of trusted Korean beauty brands while exploring different product formats, such as sun sticks, sun cushions and toner pads.

The spokesperson continued: “Through hands-on product experiences and guidance on building effective skin care routines, the stores offer a deeper understanding of what makes K-beauty distinctive.”