Dermatologists lead in skin care trust among Gen Z beauty shoppers, research from online tele-dermatology service Curology has uncovered.
The survey of nearly 2,000 skin care purchasers aged 13 to 29 also found that 43% named dermatologists as their most trusted skin care source, compared with just 9% for social media.
However, 62% still turn to social media for skin care advice, and 65% have bought a skin care product based on a social recommendation in the past six months.
The positive attitude towards dermatologists stems from “trust and influence not being the same thing”, Kathy Savitt, Curology CEO, told Cosmetics Business.
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