The Pure Beauty Global Awards celebrates the world's best in beauty from the past year. With more than 400 entries from 40 countries, the Pure Beauty team and a carefully selected panel of expert judges have chosen the brightest products of 2024.
New categories were announced for 2024, including the Icon categories to celebrate hero products that stand the test of time and Best New Indie Brand. Created in partnership with Dr PawPaw, the rising star entrepreneur will receive a six-month personalised mentorship to help their business flourish.
This year's ceremony on 23 May, hosted by Ateh Jewel, was held at the OXO2 Tower overlooking London's iconic skyline with guests in attendance from far as North America, New Zealand and Sri Lanka.
"While we are predominantly honouring products here today, those products are symbols of dedication, collaboration and of innovation," said Sarah Parsons, Managing Editor of Cosmetics Group and Pure Beauty, at the ceremony.
"The real winners here are you and your teams. Your teams, whether you’re a start-up or a conglomerate, embody what we need in beauty today."
Meet the winners of the Pure Beauty Global Awards 2024...
BEAUTY TOOL
Best New Beauty Tool or Device
Winner: REVAMP Professional, Enigma PRECISION Hair Dryer
Highly Commended: MAGNITONE, FACE ROCKET 5-in-1 Facial Firming + Toning Device
BODY CARE
Best New Body Care Product
Winner: RITUALS, THE RITUAL OF KARMA overnight body mask
Highly Commended: HUGGA BUBBLE, Bestie Balm
Best New Bath and Shower Product
Winner: Westlab, BALANCE BATH SALT
Highly Commended; BAYLIS & HARDING, KINDNESS+ HYALURONIC ACID CLEANSE & HYDRATE BODY WASH
Best New Hand, Foot or Nail Product
Winner: manucurist, green ACTIVE GLOW
Highly Commended: RHUG estate, WILD BEAUTY HAND & NAIL CREAM
Best Body Care Icon
Winner: SOL de JANEIRO, BRAZILIAN BUM BUM CREAM
Highly Commended: MOLTON BROWN, ORANGE & BERGAMOT BATH & SHOWER GEL
FRAGRANCE
Best New Fragrance
Winner: BASTILLE PARIS, PARADIS NUIT EAU DE PARFUM
Highly Commended: DOLCE & GABBANA, DEVOTION EAU DE PARFUM
Best Fragrance Icon
Winner: GUCCI, FLORA GORGEOUS GARDENIA
Highly Commended: Calvin Klein, ck one
HAIR CARE
Best New Hair and Scalp Product
Winner: REHAB., SHAMPOO SHEET
Highly Commended: L'ORÉAL PROFESSIONNEL, Absolut Repair Molecular PROFESSIONAL RINSE-OFF SERUM
Best New Hair Styling Product
Winner: K18, molecular repair hair oil
Highly Commended: REHAB., HAIR PERFUME
Best Hair Care Icon
Winner: CLOUD NINE, 2-IN-1 CONTOURING IRON PRO
Highly Commended: PHILIP KINGSLEY, ELASTICIZER
MAKE-UP
Best New Lip Product
Winner: KYLIE COSMETICS, MATTE LIP CRAYON
Highly Commended: THE INKEY LIST, TRIPEPTIDE PLUMPING LIP BALM
Best New Eye or Brow Product
Winner: RUBY HAMMER, MASCARA & BROW DUO
Highly Commended: MODELROCK COSMETICS, TUBE TECH LENGTHENING MASCARA
Best New Complexion Product
Winner: et al., INTELLIGENT SKIN CREAM CONCEALER
Highly Commended: CAIA, DEWY DROPS SERUM FOUNDATION
Best Make-up Icon
Winner: stila, stay all day waterproof liquid eye liner
Highly Commended: KIKO MILANO, 3D HYDRA LIPGLOSS
NATURAL & ORGANIC
Best New Natural Beauty Product
Winner: SPA CEYLON AYURVEDA, TRUE TURMERIC VITAMIN C GLOW RENEWING TREATMENT SERUM
Highly Commended: THEDA X NENA, Natural Face Serum
Best Natural and Organic Icon
Winner: SPA CEYLON AYURVEDA, SLEEP INTENSE DREAM BALM
Highly Commended: Westlab, DEAD SEA BATH SALT
WELLNESS
Best New Beauty Supplement
Winner: BEAUTY KITCHEN, PURE SOURCE COLLAGEN SPi4 Gummies
Highly Commended: ADVANCED NUTRITION PROGRAMME, Skin Even IQ
Best New Sexual or Intimate Care Product
Winner: Womanizer X hansgrohe, Wave
Highly Commended: Bed Intentions, Water Based Lubricant
Best Wellness Icon
Winner: Absolute Collagen, MARINE COLLAGEN LIQUID FOOD SUPPLEMENT
Highly Commended: Harrogate Organics, NATURAL REPAIR MAGNESIUM OIL SPRAY
PROFESSIONAL BEAUTY
Best New Professional Beauty Product or Treatment
Winner: Hydrafacial, Syndeo Device
Highly Commended: Dr. LEVY SWITZERLAND, Pigment Control Drops
Best New Aesthetic Treatment or Product
Winner: Ice Health Cryotherapy Spa, RejuvICE Machine
Highly Commended: K-HEADSPA, K-HEADSPA
SKIN CARE
Best New Moisturiser
Winner: THE INKEY LIST, BIO-ACTIVE CERAMIDE REPAIRING AND PLUMPING MOISTURIZER
Highly Commended: RAAIE, COCOON CERAMIDE CREAM
Best New Serum
Winner: cellcosmet, CellLift Serum
Highly Commended: GLOW RECIPE, POMEGRANATE PEPTIDE FIRMING SERUM
Best New Cleanser
Winner: Savaip, GEL to MILK Cleanser
Highly Commended: Curezma, HYDRATING HYPOALLERGENIC CLEANSER
Best New Face Mask or Exfoliator
Winner: Forest Beauty, KOMBUCHA TREATMENT MASK
Highly Commended: watsons, PORE CLEARING CLAY MASK
Best Skin Care Icon
Winner: GLOW RECIPE, WATERMELON GLOW NIACINAMIDE DEW DROPS
Highly Commended: ALPHA-H, LIQUID GOLD
OUTSTANDING INNOVATION
Best New Design and Packaging Product
Winner: RAAIE, pebble vessels
Highly Commended: BLUR LONDON, REBALANCING TONER
Best New Ingredient
Winner: Clariant Actives and Natural Origins, Rootness Mood+
Highly Commended: Givaudan Active Beauty, Gravityl
Best New Sustainable Innovation
Winner: REHAB., SHAMPOO SHEET
Highly Commended: MOLTON BROWN, Infinite Bottle Collection
Best New Beauty Brand
Winner: et al.
Highly Commended: REVIVE COLLAGEN
Best New Indie Beauty Brand
Winner: MADE OF MORE
Highly Commended: eyeam