Puig acquires Dr. Barbara Sturm

By Alessandro Carrara | Published: 11-Jan-2024

The brand previously received a minority investment from media mogul and philanthropist Oprah Winfrey, who invested an undisclosed sum in 2023

Puig has acquired a majority stake in German skin care brand Dr. Barbara Sturm.

The Spanish beauty conglomerate said the investment will support the brand’s international growth and spa business.

This is in addition to bolstering Puig’s own premium care offering.

Sturm, the business’ eponymous founder, will keep a minority stake in the business and continue in her roles as Chief Product Development Officer and brand ambassador.

“We are taking another important step in expanding our position in the premium skincare segment,” said Marc Puig, Chairman and CEO of Puig.

“The new partnership reinforces Puig skin care segment and our presence in the US.”

The brand is no stranger to high profile business investments, with media mogul and philanthropist Oprah Winfrey investing an undisclosed sum into the company last year.

In an interview with the brand’s eponymous founder on oprahdaily.com, Winfrey revealed she approached Sturm directly with an offer.

Winfrey had been introduced to the brand by fellow celebrity fan Stella McCartney.

Sturm founded the business in 2011 and is best known for anti-ageing treatments and celebrity fanbase.

Speaking to Cosmetics Business, Sturm described how her brand grew "organically" through word of mouth among the rich and famous.

"I was the first one who did all the pop-ups for the Oscars and stuff," she said.

"In Hollywood, people's faces are their capital. They're their source of income.

"So once someone discovers a product which helps them, then they never let go of it. It's really something they stick to and then they genuinely support it."

The product range includes the Super Anti-Aging Cleansing Cream, Super Anti-Aging Eye Serum And Super Anti-Aging Body Serum.

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