Armani Beauty has named Chinese-American freestyle skier Eileen Gu as the brand’s newest Global Make-up Ambassador.
As part of the ambassadorship, Olympic champion Gu is set to star in campaigns for Lip Maestro and Armani Dolci Makeup Blush this year.
“Partnering with Armani Beauty is such a natural, instinctive next step for me,” said Gu.
“I have always been drawn to how Armani celebrates authentic, effortless beauty and empowers women to embrace their inner strength.
“The make-up does not just enhance your features but gives you a magnetic and unstoppable confidence to conquer any stage, whether it’s on the snow or under the spotlight.”
Armani Beauty called Gu “one of the most compelling figures of her generation”, and added that “what sets her apart is not only the breadth of her achievements, but the way she navigates them: with intention, ease, quiet confidence and an authenticity that is entirely her own”.
As a face of Armani Beauty, Gu follows in the footsteps of Euphoria actress Sydney Sweeney and models Kendall Jenner and Vittoria Ceretti.
The 22-year-old Stanford University graduate made history at the 2022 Winter Olympics, becoming the youngest-ever Olympic freeski gold medallist.
In 2026, Gu went on to win one gold and two silver medals in the Winter Olympics, making her the most decorated Olympic freeskier in history.
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