Patrick Ta Beauty has shaken up its leadership team with a duo of appointments to strengthen its brand positioning.
Angela Simpson has been named Chief Marketing Officer, and Carolyne Rapp, VP of Creative, effective immediately.
The cosmetics brand, founded by make-up artist Patrick Ta in 2019, said the appointments build on its momentum in product innovation, artistry and creative storytelling.
Simpson brings more than two decades of experience building global beauty brands across marketing, innovation and commercial growth, most recently serving as Chief Marketing Officer at Haus Labs by Lady Gaga.
Before Haus Labs, she spent nine years at make-up brand NARS, where she served as Senior VP of US Marketing, leading the launch of the company’s Light Reflecting Foundation.
Earlier in her career, Simpson held leadership roles at LVMH-owned retailer Sephora and L'Oréal Paris.
"When I think about the future of Patrick Ta Beauty, I think about continuing to evolve our brand expression while staying true to what got us here," said Ta.
"I have always wanted Patrick Ta Beauty to be more than a beauty brand.
“As a creative, I think about the visual world we are building, the experiences we are creating and how we can connect artistry to culture.
“That is what makes bringing Angela and Carolyne into this next chapter so exciting for me.
“Angela understands how to build the heartbeat of a brand and create real brand love, and Carolynne has a creative point of view that I have always admired.
“I am excited to partner with them and continue building the legacy of this brand alongside such inspiring women."
Rapp will lead Patrick Ta Beauty's creative direction, brand identity, campaigns and visual storytelling.
She brings more than 15 years of experience building and evolving brands across beauty, fashion, retail and design, most recently serving as VP Creative Director at Merit Beauty.
She is also the founder of her own creative agency, Studio Rapp, where she has continued to consult across beauty, fashion and design.
Patrick Ta Beauty co-founder Rima Minasyan added: "We have come a long way since Patrick and I first set out to build this brand, and it is incredibly rewarding to see how Patrick Ta Beauty continues to grow and evolve.
“Angela and Carolyne bring a depth of experience and valuable perspective, and we are thrilled to welcome them to our team as we enter this next chapter.”
The appointments follow Patrick Ta Beauty expanding its product portfolio and creative platforms, most recently introducing Major Sculpt Shape & Shade Anywhere Artistry Sticks.
Plus, ‘Defining You’, a campaign launched in August 2026 that celebrates the individuality and artistry that spotlights seven make-up artists.
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