Patrick Ta Beauty receives investment from Stride Consumer Partners, backers of First Aid Beauty and Skinfix

By Sarah Parsons | Published: 26-Oct-2022
Colour Cosmetics Finance

The celebrity make-up aritst-founded brand will use the financial backing to boost its leadership team and expand distribution

Patrick Ta Beauty has received investment from Stride Consumer Partners, the backers behind First Aid Beauty, Tatcha, Skinfix among others. 

The investment will be used to drive brand growth, expand the team and boost distribution at Sephora. 

Founded in 2019 by celebrity make-up artist Patrick Ta, alongside Rima and Avo Minasyan, and created by brand incubator SOS Beauty, the brand is available at Sephora, Cult Beauty and Flannels. 

Gen Z and millennials are Patrick Ta Beauty's core consumer base. 

"Patrick Ta Beauty's tremendous growth is a testament to Patrick, Rima and Avo's accomplishments in capturing consumers' hearts with its compelling brand story paired with an innovative, quality product offering," said Steve Berg, Partner at Stride Consumer Partners.

"We are excited to play a role in Patrick Ta Beauty's next successful chapter."

Ta, who has three million Instagram followers, described the investment from Stride Consumer Partners as enabling the brand to "deliver our vision of confidence and beauty". 



 

  • Companies:
  • SOS Beauty
  • Patrick Ta Beauty
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