CeraVe, the L'Oréal-owned beauty brand, has emerged as one of the top-performing brands for influencer marketing in May thanks to a campaign starring former US basketball player Carmelo Anthony.
Patrick Ta also jumped six places to rank tenth in the list amid the social media backlash to his recent Transition Blush launch, which sparked widespread debate among social media.
CeraVe, which expanded into the hair category in 2024, rose 12 positions to place fourth thanks to its new anti-dandruff campaign driving views, according to influencer marketing platform Traackr’s Top Ten Beauty Brands list report for May.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
US beauty companies are ranked based on the influencer marketing platform’s Brand Vitality Score (VIT) metric, which measures the “visibility, impact and trust” of influencer content mentioning a brand.
CeraVe's performance for the month is based on Traackr’s analysis of creator marketing performance on social media, which is shared exclusively with Cosmetics Business.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
