Patrick Ta Beauty
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Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point
CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
Colour Cosmetics
Patrick Ta issues apology over Transition Blush launch controversy – ‘I am genuinely sorry’
The make-up artist and founder of Patrick Ta Beauty shared a statement to Instagram following backlash across social media amid speculation that the Transition Blush sku was based on a technique by MUA Painted by Esther
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Colour Cosmetics
Cosmetics Business' fantasy Traitors line-up – US beauty brand founders edition
The Cosmetics Business team has drafted up a dream line-up of US beauty brand founders we would love to take part in a hypothetical beauty-themed special of The Traitors television show. Discover who made it into our fantasy castle…
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