Pure Beauty

Online shopping trends 2023: Realinfluencers, hair texture filters and bespoke skin care

Published: 14-Sep-2023

Pinterest's Head of Beauty, Tom Spratt, reveals which online retail habits and trends have caught his eye in 2023

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The ability to shop without leaving the house is one of the most significant retail developments in the past 20 years, and consequently has had a knock-on effect on the way people shop in person.

In tandem, the volume of beauty products entering the market has increased day by day – with a new-found solution for almost any beauty needs, readily available at consumers' fingertips. 

That said,

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