Pure Beauty

Masculinity is changing, but what beauty routines are men searching for?

Published: 10-Oct-2023

Pinterest's Head of Beauty UK, Tom Spratt, explores what's behind the male grooming boom

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The male grooming market is having a renaissance and in doing so, it’s laid the foundations for brands to double their customer base, if they play their cards right. 

The key to effectively cater to their shifting audience, is for advertisers to understand exactly why and how the market is booming. 

Traditionally dominated by women, men are looking to up their beauty game, searching for

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