The male grooming market is having a renaissance and in doing so, it’s laid the foundations for brands to double their customer base, if they play their cards right.
The key to effectively cater to their shifting audience, is for advertisers to understand exactly why and how the market is booming.
Traditionally dominated by women, men are looking to up their beauty game, searching for
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.