Onion is the new hair and scalp health hero growing on TikTok

This article was originally published in the Hair care Trend Report. Receive your copy here

Its instant association with watering eyes and a pungent smell may make onion the least expected key ingredient for shampoo. But social media relishes the unusual, and onion shampoo is trending, growing by over 1,000% compared to last year, according to Spate’s Popularity Index, with TikTok leading the charge. The hashtag #onionextract is up 309.7% on TikTok.

The ingredient may not be used widely among hair care brands, but those that do offer onion-based products have seen a spike in interest.

Fable & Mane includes onion as a key ingredient in its Moisturizing Volume Spray, and Volumizing Shampoo and the brand’s co-founder and Creative Director Nikita Mehta tells Cosmetics Business:

“We’ve seen growing volume this year in the search term ‘onion shampoo’ on our Amazon. This shows a growing interest in combining scalp products with onion, showing shoppers may be reaping the daily benefits of onion and a willingness to incorporate the ingredient into their daily routines.”