On doctor’s orders
The new serum is based on the theory of hormesis, in which regular exposure to micro-stress is said to boost skin cells’ resistance to future stress. Using the findings of Professor Suresh Rattan and his discovery of the anti-ageing protein HSP70, which boosts cellular defence, Vax’In For Youth is said to reinforce skin cell protection as well as reinforcing cell self-repair mechanisms by boosting the production of HSP70 BY 24%.
The result says Givenchy is a slowing of wrinkle formation, reinforced skin tone and elasticity, and a more even and luminous complexion.
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From concept to shelf: The untold story of 7 iconic beauty products
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From concept to shelf: The untold story of 7 iconic beauty products
YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series
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