On doctor’s orders

Published: 15-Oct-2010
Skin Care

Givenchy’s new anti-ageing serum Vax’In For Youth has taken its inspiration from the vaccination concept, in which the body develops its own defence mechanisms to protect itself from future attack.

The new serum is based on the theory of hormesis, in which regular exposure to micro-stress is said to boost skin cells’ resistance to future stress. Using the findings of Professor Suresh Rattan and his discovery of the anti-ageing protein HSP70, which boosts cellular defence, Vax’In For Youth is said to reinforce skin cell protection as well as reinforcing cell self-repair mechanisms by boosting the production of HSP70 BY 24%.

The result says Givenchy is a slowing of wrinkle formation, reinforced skin tone and elasticity, and a more even and luminous complexion.

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Updated: From Pat McGrath to Dr. Jart+ – beauty brands which could find new owners in 2026

Read more
A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen in 2026 following 2025’s busy year for beauty M&A

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Indu exits make-up to double down on skin care and international expansion The teen focused beauty brand is dropping its colour cosmetics line to focus solely on skin care as the British brand goes international in 2026. Indu co-founder Aaron Chatterley reveals all to Cosmetics Business
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    2026 is the year the boomer beauty economy takes centre stage While many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 13 beauty launches to add to your basket immediately A new fragrance from Jo Malone London; skin care launches from Dr. Barbara Sturm, Tropic and Dermalogica; and body care upgrades from Uni, EOS and Phlur are among this week’s biggest beauty launches
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Drunk Elephant shrugs off ‘Sephora Kids’ era with new adult-focused campaign The Shiseido-owned skin care brand has refreshed its brand positioning and wiped its Instagram feed to make room for the new tongue-in-cheek campaign
  5. Is Estée Lauder Companies planning to sell Dr. Jart+, Too Faced and Smashbox? It is alleged that the beauty giant is reportedly mulling a deal to offload all three brands, according to a new report, as it continues with its ongoing ‘Profit Recovery and Growth Plan’

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Updated: From Pat McGrath to Dr. Jart+ – beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen in 2026 following 2025’s busy year for beauty M&A
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – US beauty brand founders edition

The Cosmetics Business team has drafted up a dream line-up of US beauty brand founders we would love to take part in a hypothetical beauty-themed special of The Traitors television show. Discover who made it into our fantasy castle…
Colour Cosmetics

Rihanna’s Fenty Beauty expands retail reach with Space NK partnership

The singer’s make-up line, Fenty Beauty, and skin care range, Fenty Skin, will be available in 19 of the UK beauty retailer’s stores, as well as its website, later this month
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Charlotte Tilbury and Sol de Janeiro named UK’s most wanted beauty dupes 2025

New research has revealed the UK’s most searched for beauty dupes, with make-up giant Charlotte Tilbury’s Magic Cream the most in-demand product
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Selena Gomez’s Rare Beauty crowned 2025’s most popular celebrity beauty brand

The actor’s cosmetics and fragrance line took the top spot thanks to its continued commitment to breaking down unrealistic beauty standards, beating Kylie Jenner’s Kylie Cosmetics, Rihanna’s Fenty Beauty and Hailey Bieber’s Rhode
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 7 autumn beauty launches landing in October

The biggest new beauty launches include reimagined lipsticks, luxury fragrance, eco-friendly body care from Louis Vuitton, Refy, Merit and more…
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business ‘Wi$h Li$t’: 7 beauty launches embodying ‘The Life of a Showgirl’

As Taylor Swift’s 12th studio album drops, we look back at the best beauty launches from the last six months, incorporating ‘The Life of a Showgirl’ orange into formulations and designs
Subscribe now