Olaplex is the latest beauty brand to enter the fragrance category, with a mist based on the scent of its hair care range.
The limited edition Signature Hair and Body Mist is a blend of grapefruit zest and sugared mint, which also appears across Olaplex products such as No.3 Hair Perfector and No.7 Bonding Oil.
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Available on Olaplex and Sephora’s US websites, the mist for hair and body priced at US$28 can be used solo or layered with other Olaplex hair products to amplify the scent.
The top note of grapefruit zest is said to offer a bright, citrus spark that delivers a burst of crisp, zesty energy.
Middle notes of sugared mint and ginger deliver a “clean finish that refreshes and awakens the senses,” the product's description reads.
Finally, a crushed sage base notes leaves “a soft, sophisticated base that anchors the scent with warmth”.
The new product was created in response to customer demand, Olaplex CEO Amanda Baldwin told Cosmetics Business.
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