With one in five of the UK population currently living in poverty - 4.3 million of which are children 1 , partnerships like this remain crucial. This year’s partnership will see the initiative hit a significant milestone – surpassing the one million donation mark – as it continues to provide people with access to basic hygiene products at home.
The You Buy, We Donate campaign, running until 30 th August, will see one hygiene product donated to The Hygiene Bank for every two selected Unilever products purchased either in-store at Boots or online in the UK.
In the last year, The Hygiene Bank has experienced a 96% increase 2 (1,283) in community groups on the waiting list to receive services to access basic hygiene products, such as soap, shampoo, and deodorant, highlighting the increased pressures due to the cost of living. This campaign gives people access to some of the UK’s leading brand’s including Dove, TRESemmé, Radox, Lynx, Shea Moisture, Simple and Sure.
The partnership supports Unilever’s ambitions to act through its brands to improve the health and wellbeing, and advance equity and inclusion of one billion people per year by 2030, as well as ensuring any residual stock goes to a well-deserved home. The collaboration also drives much needed awareness and sparks new conversations around the issue of hygiene poverty.
You Buy, We Donate will be supported with an even bigger and better digital activation plan this year across online, social and the Boots app. Branded POS, including FSDUs, gondola-ends and window takeovers will also be activated in 1,063 stores to drive customer visibility and raise further awareness of the campaign.
For more information, and to view the campaign online, please click here. And follow us on social media @TheHygieneBank.