World Sleep Day: Innovations and opportunities in night time skin care

By Jo Allen 25-Mar-2022

Today is World Sleep Day, and as consumers seek to reduce the impact of 'sleep debt' on their skin, demand is waking up for the ultimate overnight fix


This article was originally published in the March issue of Cosmetics Business Trend Report


When it comes to skin, you snooze, you win. The impact of a good night's sleep on the skin has never been in doubt.

But with 71% of women suffering from poor sleep (source: No7 Beauty Company), brands are finding a booming segment in night time skin care, and consumers are looking for products to go even further to support the restorative process of their beauty sleep.

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This third insight in March's skin care trend series explores what benefits consumers are specifically seeking from their pre-sleep rituals in 2022, and the gaps that brands can fill.

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