Words of wisdom: How I became a General Manager at Shiseido Group

By Sarah Parsons | Published: 15-Mar-2021

In partnership with CEW, Helen Wood, General Manager for NARS, Clé de Peau Beauté and Laura Mercier, reveals how she climbed the beauty corporate ladder and her career tips for standing out as an industry leader

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Words of wisdom: How I became a General Manager at Shiseido Group

Helen Wood is the General Manager for luxury make-up brands Shiseido, NARS, Laura Mercier, & Clé de Peau Beauté.

With a career in beauty and fashion that spans Fossil Group, MAC Cosmetics and Erno Laszlo, Wood believes that connecting with peers and finding different opportunities outside of your 'everyday' is the key to standing out.

Prior to joining Shiseido Group in 2018, she had worked for "both large corporations and conversely, much smaller – almost start-up companies," she tells Cosmetics Business. "Every choice I have made in my career has reaped positive rewards."

Here, in association with CEW UK, Wood shares what she believes are the most essential skills a cosmetics industry professional can possess, how 2020 has impacted her role and how to become a leader in beauty.

What attracted you to apply for your first role at Shiseido?

I was keen to return to

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