Shiseido acquires Dr. Dennis Gross to strengthen skin care portfolio

By Julia Wray | Published: 3-Jan-2024

The New York-based derma cosmetics brand is also expected to grow Shiseido’s Americas presence

Shiseido is set to buy New York derma cosmetics brand Dr. Dennis Gross Skincare. 

A definitive agreement to acquire the premium skin care player was signed on 22 December last year by the Japanese beauty giant’s US subsidiary, Shiseido Americas Corporation.

Founded by dermatologist Dr Dennis Gross and his wife Carrie Gross in 2000, the brand popularised the at-home facial peel via its Alpha Beta Daily Peel. 

According to Shiseido, Dr. Dennis Gross Skincare represents a strategic addition to its prestige beauty brands portfolio – where it will sit alongside names including its flagship Shiseido brand and Clé de Peau Beauté – amid growing consumer interest in skin health. 

Dr. Dennis Gross Skincare’s position as a high-growth, profit accretive skin care brand in the Americas is likewise anticipated to contribute to Shiseido’s ongoing expansion in the territory. 

In turn, Shiseido’s skin care heritage, global reach and R&D capabilities will support Dr. Dennis Gross Skincare to accelerate its next phase of growth, said the conglomerate.

In addition to the Americas, Shiseido has demonstrated ambitions to grow in India.

It debuted its Shiseido brand standalone store in October 2023 with Indian distributor Baccarose, located in Mumbai’s Inorbit Mall. 

This followed both the appointment of Bollywood star Tamannaah Bhatia as Shiseido's first Indian ambassador and the expansion of Shiseido-owned make-up brand NARS into the country, with NARS retail partnerships at Shoppers Stop and Sephora ahead of a debut store.

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