Cosmetics Business speaks to Annie Carter, the Founder of Beauty Bash, a new portal that allows make-up artists to showcase their work online
Annie Carter
How does Beauty Bash benefit make-up artists?
The beauty industry is now heavily reliant on Instagram. Brands are engaging heavily on the site, when trying to market their brand. As well as products, there are make-up fans, beauty influencers, online stores, and thousands of tips, tricks and tutorials all colliding into one another in an attempt to reach out to the online consumer.