Men want skin care that targets specific concerns, says research, and these brands are rising to the challenge
Horace's ingredient-led approach is still quite unique for a men’s brand
This article was originally published in the Male Grooming Trend Report Receive your copy here.
From dry skin to acne, there are a proliferation of product choices when it comes to tackling skin concerns.
Yet clinical products designed for the specific requirements of male skin – and are clear in their positioning for men – are hard to come by.
This is despite that fact that one in two men experience skin care problems (US data, Kantar Men’s Grooming Study, May 2020).
In fact, research published in the International Journal of Women’s Dermatology, entitled ‘Male versus female skin: What dermatologists and cosmeticians should know’, reveals that male skin is more prone to acne because men produce double the amount of oil from their skin, while frequent shaving and a rougher skin texture leads to increased dryness and irritation in men’s skin.
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