'Vanilla girl' beauty is TikTok's most talked about aesthetic. Here's how brands can tap into the trend

By Sarah Parsons | Published: 31-Jan-2023
Marketing

From make-up to hair, the aesthetic focuses on minimalistic choices with warm hues and touches of gold

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Anything but boring, the 'vanilla girl' has fast become the top TikTok beauty trend of 2023. 

The aesthetic leans into luxe, cosy minimalism with cream tones to create an air of opulence and a grown-up alternative to last year's flirty 'coquette' and 'clean girl' looks. 

Hollywood royalty Princess Grace Kelly and Meghan Markle serve as celebrity inspiration with their timeless style and pared-back beauty. 

For cosmetic brand inspo, consumers pursuing the 'vanilla girl' trend will opt for

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