Pure Beauty

Valmont boosts store presence with new Parisian flagship

By Becky Bargh | Published: 26-Aug-2020

The luxury skin care brand has added to its portfolio of stores in partnership with the Le Meurice hotel

Luxury Swiss skin care brand Valmont is preparing to open a new Parisian flagship.

Earmarked to launch in September, the store is located at the Le Meurice hotel, which Valmont has supplied with spa products since 2007.

Separate from the hotel, the boutique will have its own independent entrance leading guests to the spa.

“Like a prestigious family house, we call it La Maison Valmont in French,” said Valmont’s President Didier Guillon.

“This new flagship store will bring together the existing elements of our Swiss heritage, outstanding service, cosmetic expertise and fine fragrances, and will blend them with the elegance and artistic flair of Paris.”

Valmont boosts store presence with new Parisian flagship

Inside, the space features white and gold decor, and a selection of art from British sculptor David Tremlett, French painter Aristide Najean and photographer Christy Lee Rogers.

To date, the brand has stores in Munich, Paris, Berlin, Tokyo, Hong Kong, Vancouver, Lausanne and Chengdu.

The brand launched its Primary range during the coronavirus pandemic, which is formulated with pre and probiotics, and is designed to stabilise the skin’s ecosystem.

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