As well its founding city, London, the digital-only brand will branch out into Selfridges stores across Manchester and Birmingham
Colour cosmetics brand Trinny London has announced a pop-up retail deal with luxury department store Selfridges.
The digital-only brand, founded by fashion expert and television personality Trinny Woodall, opened its first pop-up in London, UK, earlier this year.
Woodall told Cosmetics Business in May that she launched the first concept store in an effort to better understand how the retail space plays a role in online business.
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