This mobile accessory brand is tapping into beauty

Published: 13-Jan-2021

Popsockets has expanded its nail care range into the UK

Mobile accessory brand PopSockets has expanded its beauty offering into the UK.

The Colorado-based company first launched its nail range in the US in September 2020, but from this week British consumers will be able to purchase the press-on nails that are designed to coordinate with Popsockets' mobile phone grips.

Popsockets first broke into the beauty category by collaborating with skin care brand Burt's Bees on a PopSockets phone grip that doubles as a lip balm holder.

“Our beauty products have been really dynamic, exciting additions for our customers” said Jani Hermansson, PopSockets’ Director of Marketing & Brand for EMEA.

From £11.99, PopSockets Nail are available in 15 designs and each kit includes 30 adhesive nails in varying sizes, a prep pad, cuticle stick and mini nail file.

Hermansson added: "We’re thrilled to be kicking off the new year pioneering the first-ever PopSockets Nails in the fast growing beauty segment, and hope this provides our customers with all of the tools to mix and match their favourite grips with a beautiful at-home manicure.”

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