Cosmetics Business picks: 7 autumn beauty launches landing in October

By Lollie Hancock | Published: 17-Oct-2025
Body Care Colour Cosmetics Fragrance Hair Care Skin Care

The biggest new beauty launches include reimagined lipsticks, luxury fragrance, eco-friendly body care from Louis Vuitton, Refy, Merit and more…

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This week’s newest beauty launches include an eco-friendly body wash with a 20,000-strong waitlist, and a lipstick launch set to shake up the bullet format as we know it.

Merit has called on 1990s icon Christina Ricci to front its upcoming eyeshadow launch, and Therabody is working with supermodel Kendall Jenner – a long-time fan of the brand – as it releases the second iteration of its LED face mask.

Plus, there are new scented creations falling under both hair and fragrance as luxury fashion house Louis Vuitton reimagines vanilla scents with its new launch, and hair care brand Maria Nila unveils its new multi-function fragranced hair mist.

Read below to discover the full list.

Refy

Cosmetics Business picks: 7 autumn beauty launches landing in October

Refy is reimagining a classic cosmetics product with its new Lip Stick – a full coverage, satin-finish formula delivered through a cooling rollerball between teardrop-shaped soft flock for comfortable application. 

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  • Companies:
  • Refy Beauty
  • MERIT Beauty
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